Lead, Brand Experience - San Diego
NEIMAN MARCUS GROUP
Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG’s brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.
As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.
Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG’s goal is to offer customers a seamless experience across its stores, online, and remote digital selling.
NMG’s priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.
As part of NMG’s Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being “All Heart.” NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.
NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love – love for customers, love for associates, and love for brand partners.
Summary Statement: The Brand Experience Lead is responsible for supporting all branding and marketing activities at the store level including but not limited to event planning, community engagement, and social media, in order to develop and strengthen the overall Neiman Marcus Brand.
Responsibilities & Qualifications
Responsibilities & Duties
- Plans seasonal events calendar in collaboration with Brand Experience Manager in Market / Metro
- Manages invoices, budgets, and forecasts as needed
- Supports development of detailed action plans for events applicable to stores and supports event execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership
- Manages scheduling internally and externally, planning, execution, production, breakdown, and reporting of events and activations
- Supports supervisor in identifying, developing, and managing community relationships with philanthropic organizations, social groups, and corporate partnerships
- Achieves overall store Client Development objectives and selling KPIs in collaboration with Client Development
- Generates excitement around the NMG Brand by supporting the creation of inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow-up
- Creates collateral for invitations, letters, social media assets, and Sales Associate emails in support of the Client Development Manager and Brand Experience Manager
- Builds engaging and compelling social media content for store in partnership with Market / Metro leadership and Brand Experience Manager
- Supports the All Heart program in-store and helps coordinate community service projects for store team in partnership with Human Resources and other store teams as applicable
- Manages store’s LYNX email program
- Executes on loyalty programs as defined by Corporate and regional leadership
Qualifications
- 2-4 years of relevant experience (e.g., events, customer service)
- 4-year degree preferred
- Experience presenting at the executive level
- Strong attention to detail
- Motivated and results-driven
- "Win together" mentality
- Basic proficiency with social media
- Experience with InDesign preferred
- Basic proficiency with MS Office Product Suite, specifically PowerPoint and Word
- Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
- Associates must be willing to work a flexible schedule based on business need, which will include evenings, weekends, and holidays
Competencies
Passion for People
- Works well with others, listens effectively, adapts to various working styles, and shares necessary information
- Promotes and provides a collaborative environment for Associates
- Supports coworkers in learning and developing job-related skills
- Partners with People Managers to offer observations on performance of coworkers and identify opportunities for growth
- Takes ownership of internal and external customer problems and resolves them quickly
Passion for Business
- Applies knowledge of internal and external customers and / or market to develop business
- Prioritizes tasks and uses effective time management practices to meet established team deadlines
- Understands how team's work contributes to general department and company goals
- Contributes to and partners with coworkers on accurate and organized completion of work
- Supports coordination of team tasks and activities as needed
- Models perseverance and resilience in a fast-paced, changing environment
Passion for Personal Growth
- Continuously builds skills and knowledge through training, coaching, and career experiences
- Demonstrates a working knowledge and appreciation of the NMG business and the fashion industry
- Conveys energy and enthusiasm for NMG and personal work
- Adapts personal approach in response to diverse situations and people
- Responds to unexpected changes in work environment with creativity and resilience
- Establishes and upholds high personal standards for individual work and environment
- Maintains a customer-centric mentality versus a solely store-centric one
This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.